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Trademark Surveys

RRP $507.99

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In trademark litigation, surveys are an important component that can determine infringement or dilution of a trademark. They often entail complicated legal and procedural issues, and typically require the services of an outside expert and a survey support team.

Trademark Surveys: A Litigator's Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors provide strategic insight into how best to use these surveys to save time and money. The last chapter offers practical considerations when requesting the services of a survey expert, and the appendices provide a series of sample survey protocols.


Credit, Money And Macroeconomic Policy

RRP $323.99

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With recent turmoil in financial markets around the world, this unique and up-to-date book addresses a number of challenging issues regarding monetary policy, financial markets and macroeconomic policy. While some of the chapters address the recent crisis as well as adjustments to the Basel Accord, others analyze the required changes to the conduct of monetary and fiscal policies. The distinguished authors offer an in-depth and comprehensive analysis of macroeconomics and provide alternative policies to deal with a number of persistent modern-day problems. Offering an interesting analysis of current economic issues from a Post-Keynesian perspective, this book will appeal to academics and graduate students of macroeconomics and financial markets.


A Companion To Survey Research

RRP $246.99

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This book is a complete and critical introduction to doing surveys and an overview of the premiere empirical method in social science. Rather than a set of formulas, survey design is understood as a craft in which research questions are translated into questionnaire based on a model of how respondents answer questions, their ability and willingness to answer and the statistical characteristics of survey data. Especially, this approach is skeptical of the idea that, rather than a craft, survey research is a scientific field, like chemistry. The first two chapters describe the standard model of survey research, developed in the 1930s and then refined incrementally, the challenge of cognitive models from the 1980s and the total survey error perspective. The following chapters then provide a complete overview of the current knowledge of questionnaire design, testing, sample design and data collection. The Companion is written for researchers, especially analysts who want to understand their data better, and for graduate students and upper level undergraduates who want to do a survey or to better understand survey methods.



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